English Language Teaching
Our English Language Teaching (ELT) publishing performed very strongly this year, driven by a raft of landmark new resources. We saw the publication of the tenth edition of the Oxford Advanced Learner’s Dictionary; a third edition of Q: Skills for Success; the launch of Oxford Discover Futures, OUP’s first complete programme for English learning from the start of primary to the end of secondary; and the release of English File Advanced and Advanced Plus, making English File our first ever eight-level course for English language learners. We also launched Energize in Spain, Think Big in Italy, and Link and Shine On in Poland.
The ELT trading environment was generally more stable this year, with limited disruption due to economic or political factors and, with the exception of Argentina, we also suffered less exposure to currency volatility than in previous years. Education reform in Spain resulted in a particularly strong performance in our Spanish market, where we also released new Alexa skill Learn English with Oxford, which was well-received and generated significant media coverage in the region.
We saw success with several key ELT partnerships in 2019/20, consolidating our relationship with private language school chain Britanico in Peru—where a significant order boosted revenue—and renewing our contract with Rizzoli distributors in Italy, with whom we have been partners for 40 years. In Turkey, we entered a new partnership with Kidzania—an edutainment company providing indoor activity centres where children up to 14-years-old can role-play real-life jobs and professions in order to build their confidence. We have agreed to translate all Kidzania’s scenario scripts into English, allowing thousands of students in Turkey to try realistic scenarios and practice using English at the same time.
Our ELT division also entered into an agreement to create courses for English teaching company VIPKid, who provide online tutoring to English learners in China via remote native speaking teachers. The partnership aligns with our mission as it supports free access for schools in rural and isolated areas, via VIPKid’s charitable branch.
We successfully launched two new ELT position papers, with each getting notable engagement and receiving more than 10,000 downloads. Effective Feedback: the Key to Successful Assessment for Learning offers practical recommendations from experts on giving empowering feedback to learners, while Global Skills supports learners in developing the skills they need for success in a fast-changing modern world.
Other highlights included reaching 8.5 million users through our ELT platforms, which is a 33 per cent increase on the previous year; our English Language Teaching Online Conference (ELTOC) 2020—which allows teachers from all over the world to participate with colleagues in professional development webinars—receiving more than 15,000 attendees and becoming the largest online conference in the industry’s history; and global roll out of the Oxford Test of English to coincide with the International Association of Teachers of English as a Foreign Language (IATEFL) conference in the UK in April.